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	<title>The Reading Edge Podcast &#187; eReader</title>
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	<link>http://thereadingedge.com</link>
	<description>Conversations about the eBook Revolution Hosted by Len Edgerly</description>
	<lastBuildDate>Sun, 19 Sep 2010 22:05:55 +0000</lastBuildDate>
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	<itunes:summary>Intelligent conversations with leaders of the eBook Revolution, hosted by Len Edgerly, creator of The Kindle Chronicles podcast.  In The Reading Edge, I will expand my interviews to fascinating voices beyond the Kindlesphere, taking a close look at the development of the Barnes &amp; Noble nook, the Sony Reader, and the plethora of other new eReader devices and content.  Each episode contains a single interview, with commentary.  I&#039;ll also be happy to include your comments, so please join the conversation!</itunes:summary>
	<itunes:author>Len Edgerly</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
	<itunes:image href="http://thereadingedge.com/images/Vileefranche-sur-Mer.jpg" />
	<itunes:owner>
		<itunes:name>Len Edgerly</itunes:name>
		<itunes:email>LenEdgerly@gmail.com</itunes:email>
	</itunes:owner>
	<managingEditor>LenEdgerly@gmail.com (Len Edgerly)</managingEditor>
	<itunes:subtitle>Interviews with remarkable people leading the eBook Revolution.</itunes:subtitle>
	<itunes:keywords>eReader, eBook, reading, nook,</itunes:keywords>
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		<title>The Reading Edge Podcast &#187; eReader</title>
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		<link>http://thereadingedge.com/category/ereader/</link>
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	<itunes:category text="Technology" />
	<itunes:category text="Arts">
		<itunes:category text="Literature" />
	</itunes:category>
		<item>
		<title>TRE 32 Is that a Kindle in Your Pocket or a Sony PRS-350?</title>
		<link>http://thereadingedge.com/2010/09/19/tre-32-is-that-a-kindle-in-your-pocket-or-a-sony-prs-350/</link>
		<comments>http://thereadingedge.com/2010/09/19/tre-32-is-that-a-kindle-in-your-pocket-or-a-sony-prs-350/#comments</comments>
		<pubDate>Sun, 19 Sep 2010 22:05:55 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[eReader]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[PRS-350]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=376</guid>
		<description><![CDATA[I'm thoroughly impressed with the engineering behind the new Sony Reader PRS-350, as you'll see in this video review.   They managed to create a touch screen which does not cripple the readability of the E Ink screen, and it weighs only 5 3/4 ounces, compared with 7 5/8 ounces for the previous Sony Reader Pocket Edition, PRS-300.  The Kindle 3 weighs 8 1/8 ounces.  But as a competitor to the Kindle 3, the new Sony Pocket fails because of price ($40 more than the $139 Kindle WiFi only) and lack of a wireless connection.
One thing I forgot to mention in the video: turning the pages on the PRS-350 is effortless and very cool - a slight flick of the finger accomplishes the page turn, because of the excellent new touch screen.]]></description>
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<p>I&#8217;m thoroughly impressed with the engineering behind the new <a href="http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?storeId=10151&amp;catalogId=10551&amp;langId=-1&amp;productId=8198552921666257813" target="_blank">Sony Reader Pocket Edition PRS-350</a>, as you&#8217;ll see in this video review.   They managed to create a touch screen which does not cripple the readability of the E Ink screen, and it weighs only 5 3/8 ounces, compared with 7 5/8 ounces for the previous Sony Reader Pocket Edition, PRS-300.  The <a href="http://www.amazon.com/dp/B002Y27P3M/?tag=googhydr-20&amp;hvadid=5923082227&amp;ref=pd_sl_cg2jv1if8_b" target="_blank">Kindle 3</a> weighs 8 1/8 ounces.  But as a competitor to the Kindle 3, the new Sony Pocket fails because of price ($40 more than the $139 Kindle WiFi only) and lack of a wireless connection.<br />
One thing I forgot to mention in the video: turning the pages on the PRS-350 is effortless and very cool &#8211; a slight flick of the finger accomplishes the page turn, because of the excellent new touch screen.</p>
]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/09/19/tre-32-is-that-a-kindle-in-your-pocket-or-a-sony-prs-350/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
<enclosure url="http://blip.tv/file/get/LenEdgerly-IsThatAKindleInYourPocketOrASonyPRS350636.m4v" length="56156634" type="video/x-m4v" />
			<itunes:keywords>Kindle,PRS-350,Sony</itunes:keywords>
		<itunes:subtitle>I&#039;m thoroughly impressed with the engineering behind the new Sony Reader PRS-350, as you&#039;ll see in this video review.   They managed to create a touch screen which does not cripple the readability of the E Ink screen, and it weighs only 5 3/4 ounces,</itunes:subtitle>
		<itunes:summary>I&#039;m thoroughly impressed with the engineering behind the new Sony Reader Pocket Edition PRS-350 (http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?storeId=10151&amp;catalogId=10551&amp;langId=-1&amp;productId=8198552921666257813), as you&#039;ll see in this video review.   They managed to create a touch screen which does not cripple the readability of the E Ink screen, and it weighs only 5 3/8 ounces, compared with 7 5/8 ounces for the previous Sony Reader Pocket Edition, PRS-300.  The Kindle 3 (http://www.amazon.com/dp/B002Y27P3M/?tag=googhydr-20&amp;hvadid=5923082227&amp;ref=pd_sl_cg2jv1if8_b) weighs 8 1/8 ounces.  But as a competitor to the Kindle 3, the new Sony Pocket fails because of price ($40 more than the $139 Kindle WiFi only) and lack of a wireless connection.
One thing I forgot to mention in the video: turning the pages on the PRS-350 is effortless and very cool - a slight flick of the finger accomplishes the page turn, because of the excellent new touch screen.</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>7:56</itunes:duration>
	</item>
		<item>
		<title>TRE 31 Copia Calling</title>
		<link>http://thereadingedge.com/2010/08/23/tre-31-copia-interactive-calling/</link>
		<comments>http://thereadingedge.com/2010/08/23/tre-31-copia-interactive-calling/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 00:54:29 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[eReader]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Product Demo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Anthony Antolino]]></category>
		<category><![CDATA[Copia]]></category>
		<category><![CDATA[e-book]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=366</guid>
		<description><![CDATA[Tony Antolino, senior vice president of Copia Interactive , has been involved with Copia from its beginnings about two years ago as an initiative of DMC Worldwide, a privately held company with a 56-year history. Copia is just about to launch via applications for desktop, iPad and browser, and they expect to begin offering e-reader devices in the fall.

The Copia Beta that I've been trying reminds me of Goodreads, the social network for readers launched in December of 2006 that now has 3.5 million members who have added 100 million book titles.  There's also LibraryThing which describes itself as a community of 1 million book lovers.  So there is lots of competition in this promising area of social media for readers.

My interview with Tony took place by Skype and phone on August 18, 2010. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_367" class="wp-caption alignleft" style="width: 290px"><a href="http://thereadingedge.com/wp-content/uploads/2010/08/Anthony-Antolino-Headshot.jpg"><img class="size-full wp-image-367" title="Anthony Antolino - Headshot" src="http://thereadingedge.com/wp-content/uploads/2010/08/Anthony-Antolino-Headshot.jpg" alt="" width="280" height="301" /></a><p class="wp-caption-text">Anthony Antolino</p></div>
<p>Tony Antolino, senior vice president of DMC Worldwide and a co-creator of <a href="http://thecopia.com" target="_blank">Copia</a>, has been involved with Copia from its beginnings about two years ago.  <a href="http://www.dmcww.com/" target="_blank">DMC Worldwide</a> is a privately held company with a 56-year history. Copia is just about to launch via applications for desktop, iPad and browser, and they expect to begin offering e-reader devices in the fall.</p>
<p>The Copia Beta that I&#8217;ve been trying reminds me of <a href="http://goodreads.com" target="_blank">Goodreads</a>, the social network for readers launched in December of 2006 that now has 3.5 million members who have added 100 million book titles.  There&#8217;s also <a href="http://librarything.com" target="_blank">LibraryThing</a> which describes itself as a community of 1 million book lovers.  So there is lots of competition in this promising area of social media for readers. Copia appears to be a serious entrant, with 100 DMC employees having worked on the project full time for two years.</p>
<p>My interview with Tony took place by Skype and phone on August 18, 2010. <a href="http://www.youtube.com/watch?v=3S2a5HbGnzc" target="_blank">Click here</a> for a March, 2010, video of Tony talking with O&#8217;Reilly Media&#8217;s Joe Wikert</p>
<p><a href="http://traffic.libsyn.com/thekindlechronicles/TRE_31_Copia_Calling_1.mp3" target="_blank">Click here to download this episode.</a></p>

]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/08/23/tre-31-copia-interactive-calling/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
<enclosure url="http://traffic.libsyn.com/thekindlechronicles/TRE_31_Copia_Calling_1.mp3" length="5242880" type="audio/mpeg" />
			<itunes:keywords>Anthony Antolino,Copia,e-book</itunes:keywords>
		<itunes:subtitle>Tony Antolino, senior vice president of Copia Interactive , has been involved with Copia from its beginnings about two years ago as an initiative of DMC Worldwide, a privately held company with a 56-year history.</itunes:subtitle>
		<itunes:summary>Tony Antolino, senior vice president of DMC Worldwide and a co-creator of Copia (http://thecopia.com), has been involved with Copia from its beginnings about two years ago.  DMC Worldwide (http://www.dmcww.com/) is a privately held company with a 56-year history. Copia is just about to launch via applications for desktop, iPad and browser, and they expect to begin offering e-reader devices in the fall.

The Copia Beta that I&#039;ve been trying reminds me of Goodreads (http://goodreads.com), the social network for readers launched in December of 2006 that now has 3.5 million members who have added 100 million book titles.  There&#039;s also LibraryThing (http://librarything.com) which describes itself as a community of 1 million book lovers.  So there is lots of competition in this promising area of social media for readers. Copia appears to be a serious entrant, with 100 DMC employees having worked on the project full time for two years.

My interview with Tony took place by Skype and phone on August 18, 2010. Click here (http://www.youtube.com/watch?v=3S2a5HbGnzc) for a March, 2010, video of Tony talking with O&#039;Reilly Media&#039;s Joe Wikert

Click here to download this episode. (http://traffic.libsyn.com/thekindlechronicles/TRE_31_Copia_Calling_1.mp3)</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
	</item>
		<item>
		<title>TRE 30 The Wolf Hall Tournament of E-Readers</title>
		<link>http://thereadingedge.com/2010/08/16/tre-30-the-wolf-hall-tournament-of-e-readers/</link>
		<comments>http://thereadingedge.com/2010/08/16/tre-30-the-wolf-hall-tournament-of-e-readers/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 21:15:02 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[eReader]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Kobo]]></category>
		<category><![CDATA[nook]]></category>
		<category><![CDATA[Sony Reader]]></category>
		<category><![CDATA[Wolf Hall]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=362</guid>
		<description><![CDATA[I purchased four e-book copies of Wolf Hall by Hilary Mantel--one each for Sony Reader, Kobo, nook, and Kindle--in order to compare the reading experience for the same book on four leading e-readers. After eliminating the devices that do not offer dictionary, notes, and highlights, the tournament ends with a nook v. Kindle battle through five tests. You'll learn which device was the victor, as well as many details about the reading experience on competing e-readers. Recorded in Cambridge, Mass., on August 15, 2010, before release of the Kindle 3 and nook 2.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="525" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/pxkCELCrQ_A?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="525" height="320" src="http://www.youtube.com/v/pxkCELCrQ_A?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I purchased four e-book copies of <em>Wolf Hall</em> by Hilary Mantel&#8211;one each  for Sony Reader, Kobo, nook, and Kindle&#8211;in order to compare the reading  experience for the same book on four leading e-readers. After  eliminating the devices that do not offer dictionary, notes, and  highlights, the tournament ends with a nook v. Kindle battle through  five tests. You&#8217;ll learn which device was the victor, as well as many  details about the reading experience on competing e-readers. Recorded in  Cambridge, Mass., on August 15, 2010, before release of the Kindle 3  and nook 2.</p>
<p><a href="http://inkmesh.com/ebooks/wolf-hall-hilary-mantel-ebook/?qs=wolf+hall" target="_blank">Click here</a> for the Inkmesh listings of <em>Wolf Hall</em> at the four e-book stores mentioned in podcast.</p>
<p><a href="http://www.newyorker.com/arts/critics/books/2009/10/19/091019crbo_books_acocella" target="_blank">Click here</a> for a review of <em>Wolf Hall</em> in <em>The New Yorker</em>.</p>
]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/08/16/tre-30-the-wolf-hall-tournament-of-e-readers/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
<enclosure url="http://blip.tv/file/get/LenEdgerly-TRE30TheWolfHallTournamentOfEReaders174.m4v" length="5242880" type="video/x-m4v" />
			<itunes:keywords>eBook,eReader,Kindle,Kobo,nook,Sony Reader,Wolf Hall</itunes:keywords>
		<itunes:subtitle>I purchased four e-book copies of Wolf Hall by Hilary Mantel--one each for Sony Reader, Kobo, nook, and Kindle--in order to compare the reading experience for the same book on four leading e-readers. After eliminating the devices that do not offer dict...</itunes:subtitle>
		<itunes:summary>I purchased four e-book copies of Wolf Hall by Hilary Mantel--one each  for Sony Reader, Kobo, nook, and Kindle--in order to compare the reading  experience for the same book on four leading e-readers. After  eliminating the devices that do not offer dictionary, notes, and  highlights, the tournament ends with a nook v. Kindle battle through  five tests. You&#039;ll learn which device was the victor, as well as many  details about the reading experience on competing e-readers. Recorded in  Cambridge, Mass., on August 15, 2010, before release of the Kindle 3  and nook 2.

Click here (http://inkmesh.com/ebooks/wolf-hall-hilary-mantel-ebook/?qs=wolf+hall) for the Inkmesh listings of Wolf Hall at the four e-book stores mentioned in podcast.

Click here (http://www.newyorker.com/arts/critics/books/2009/10/19/091019crbo_books_acocella) for a review of Wolf Hall in The New Yorker.</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
	</item>
		<item>
		<title>TRE 29 Aluratek Libre Unboxing</title>
		<link>http://thereadingedge.com/2010/07/23/tre-29-aluratek-libre-unboxing/</link>
		<comments>http://thereadingedge.com/2010/07/23/tre-29-aluratek-libre-unboxing/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 10:02:47 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[eReader]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[E Ink]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Kobo]]></category>
		<category><![CDATA[Libre]]></category>
		<category><![CDATA[nook]]></category>
		<category><![CDATA[Sony Reader]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=354</guid>
		<description><![CDATA[I pre-ordered an Aluratek Libre PRO e-reader for $119.99 and picked it up yesterday (July 22, 2010) at the South Portland, Maine, Borders Store. Store General Manager Gail Sanborn was kind enough to video the unboxing using my iPhone 4. The Libre looked pretty impressive in the bright sunlight outside the store, and in the [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="525" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/jHY5awgyips&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="525" height="320" src="http://www.youtube.com/v/jHY5awgyips&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
I pre-ordered an <a href="http://www.borders.com/online/store/MediaView_libre-ereader" target="_blank">Aluratek Libre PRO</a> e-reader for $119.99 and picked it up yesterday (July 22, 2010) at the South Portland, Maine, <a href="http://www.borders.com/online/store/StoreDetailView_133" target="_blank">Borders Store</a>.  Store General Manager Gail Sanborn was kind enough to video the unboxing using my iPhone 4. The Libre looked pretty impressive in the bright sunlight outside the store, and in the bright light of the store itself. When I got it back to the cottage, I was surprised to see how <em>less</em> clear and contrasty it was compared with the <a href="http://www.barnesandnoble.com/nook/index.asp" target="_blank">Barnes &amp; Noble nook</a> and the <a href="http://www.amazon.com/dp/B0015T963C/?tag=googhydr-20&amp;hvadid=5336266277&amp;ref=pd_sl_1b43avem9t_e" target="_blank">Kindle</a>. Advantage, <a href="http://www.eink.com/" target="_blank">e Ink,</a> and that&#8217;s even before I&#8217;ve had a chance to compare <a href="http://the-gadgeteer.com/2010/02/02/aluratek-libre-ebook-reader-pro-review/" target="_blank">battery life,</a> which is apparently about 24 hours compared with upwards of two weeks for the e Ink competitors, depending on wireless use.   You load everything onto the Libre with the USB cable, as is the case with the Kobo and most of the Sony Readers.</p>
<p>Still, this is a nice design &#8211; very light at 8 ounces.  Borders is also carrying the <a href="http://www.youtube.com/watch?v=jHY5awgyips" target="_blank">Kobo</a> and Sony Reader <a href="http://www.borders.com/online/store/TitleDetail?view=2&amp;type=0&amp;catalogId=10001&amp;simple=1&amp;rpp=25&amp;defaultSearchView=List&amp;keyword=sony+reader+pocket&amp;LogData=[search%3A+6%2Cparse%3A+11]&amp;searchData={productId%3Anull%2Csku%3Anull%2Ctype%3A0%2Csort%3Anull%2CcurrPage%3A1%2CresultsPerPage%3A25%2CsimpleSearch%3Atrue%2Cnavigation%3A0%2CmoreValue%3Anull%2CcoverView%3Afalse%2Curl%3Arpp%3D25%26view%3D2%26all_search%3Dsony%2Breader%2Bpocket%26type%3D0%26nav%3D0%26simple%3Dtrue%2Cterms%3A{all_search%3Dsony+reader+pocket}}&amp;storeId=13551&amp;sku=027242773882&amp;ddkey=http:SearchResults" target="_blank">Pocket Edition</a>, two competing e-readers using E Ink, both priced at $149.99.  The price is the most dramatic breakthrough, but for $30 more I&#8217;d go for the Kobo and leave the Libre as a worthwhile experiment that shows why the E Ink screen, at this point, still rules the world of dedicated e-readers. I prefer the Kobo to the Sony Reader Pocket, because the smaller screen size of the Sony Reader makes it less pleasing to read on, in my opinion, and the Kobo has a friendlier, less techy design with a cute blue control button and a soft-to-the touch quilted back.</p>
]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/07/23/tre-29-aluratek-libre-unboxing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
<enclosure url="http://blip.tv/file/get/LenEdgerly-TRE29AluratekLibreUnboxing980.m4v" length="5242880" type="video/x-m4v" />
			<itunes:keywords>Borders,E Ink,Kindle,Kobo,Libre,nook,Sony Reader</itunes:keywords>
		<itunes:subtitle>I pre-ordered an Aluratek Libre PRO e-reader for $119.99 and picked it up yesterday (July 22, 2010) at the South Portland, Maine, Borders Store.  Store General Manager Gail Sanborn was kind enough to video the unboxing using my iPhone 4.</itunes:subtitle>
		<itunes:summary>I pre-ordered an Aluratek Libre PRO (http://www.borders.com/online/store/MediaView_libre-ereader) e-reader for $119.99 and picked it up yesterday (July 22, 2010) at the South Portland, Maine, Borders Store (http://www.borders.com/online/store/StoreDetailView_133).  Store General Manager Gail Sanborn was kind enough to video the unboxing using my iPhone 4. The Libre looked pretty impressive in the bright sunlight outside the store, and in the bright light of the store itself. When I got it back to the cottage, I was surprised to see how less clear and contrasty it was compared with the Barnes &amp; Noble nook (http://www.barnesandnoble.com/nook/index.asp) and the Kindle (http://www.amazon.com/dp/B0015T963C/?tag=googhydr-20&amp;hvadid=5336266277&amp;ref=pd_sl_1b43avem9t_e). Advantage, e Ink, (http://www.eink.com/) and that&#039;s even before I&#039;ve had a chance to compare battery life, (http://the-gadgeteer.com/2010/02/02/aluratek-libre-ebook-reader-pro-review/) which is apparently about 24 hours compared with upwards of two weeks for the e Ink competitors, depending on wireless use.   You load everything onto the Libre with the USB cable, as is the case with the Kobo and most of the Sony Readers.

Still, this is a nice design - very light at 8 ounces.  Borders is also carrying the Kobo (http://www.youtube.com/watch?v=jHY5awgyips) and Sony Reader Pocket Edition (http://www.borders.com/online/store/TitleDetail?view=2&amp;type=0&amp;catalogId=10001&amp;simple=1&amp;rpp=25&amp;defaultSearchView=List&amp;keyword=sony+reader+pocket&amp;LogData=[search%3A+6%2Cparse%3A+11]&amp;searchData={productId%3Anull%2Csku%3Anull%2Ctype%3A0%2Csort%3Anull%2CcurrPage%3A1%2CresultsPerPage%3A25%2CsimpleSearch%3Atrue%2Cnavigation%3A0%2CmoreValue%3Anull%2CcoverView%3Afalse%2Curl%3Arpp%3D25%26view%3D2%26all_search%3Dsony%2Breader%2Bpocket%26type%3D0%26nav%3D0%26simple%3Dtrue%2Cterms%3A{all_search%3Dsony+reader+pocket}}&amp;storeId=13551&amp;sku=027242773882&amp;ddkey=http:SearchResults), two competing e-readers using E Ink, both priced at $149.99.  The price is the most dramatic breakthrough, but for $30 more I&#039;d go for the Kobo and leave the Libre as a worthwhile experiment that shows why the E Ink screen, at this point, still rules the world of dedicated e-readers. I prefer the Kobo to the Sony Reader Pocket, because the smaller screen size of the Sony Reader makes it less pleasing to read on, in my opinion, and the Kobo has a friendlier, less techy design with a cute blue control button and a soft-to-the touch quilted back.</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
	</item>
		<item>
		<title>TRE 28 Review of the Kobo Reader</title>
		<link>http://thereadingedge.com/2010/05/22/tre-28-review-of-the-kobo-reader/</link>
		<comments>http://thereadingedge.com/2010/05/22/tre-28-review-of-the-kobo-reader/#comments</comments>
		<pubDate>Sun, 23 May 2010 02:12:16 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[Digital Publishing]]></category>
		<category><![CDATA[ePub]]></category>
		<category><![CDATA[eReader]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Kobo]]></category>
		<category><![CDATA[nook]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=334</guid>
		<description><![CDATA[The Kobo Reader, at $150, costs less than the Kindle 6-inch and the nook, and does less, too. But the Kobo&#8217;s svelte profile and light weight make it convenient for reading in some settings. In all, it&#8217;s an attractive new entry in the e-book sweepstakes. All three of these e-ink readers have advantages over the [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="660" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/N9sYnqrd2lM&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="318" src="http://www.youtube.com/v/N9sYnqrd2lM&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The <a href="http://www.koboereader.com/" target="_blank">Kobo Reader,</a> at $150, costs less than the <a href="http://amazon.com/kindle" target="_blank">Kindle</a> 6-inch and the <a href="http://nook.com" target="_blank">nook</a>, and does less, too. But the Kobo&#8217;s svelte profile and light weight make it convenient for reading in some settings. In all, it&#8217;s an attractive new entry in the e-book sweepstakes. All three of these e-ink readers have advantages over the <a href="http://apple.com/ipad" target="_blank">iPad</a>, which I find I&#8217;m using less and less for reading books.</p>
]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/05/22/tre-28-review-of-the-kobo-reader/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
<enclosure url="http://blip.tv/file/get/LenEdgerly-TRE28KoboReview626.m4v" length="148821333" type="video/x-m4v" />
			<itunes:keywords>Kobo, Kindle, nook, iPad</itunes:keywords>
		<itunes:subtitle>The Kobo Reader, at $150, costs less than the Kindle 6-inch and the nook, and does less, too. But the Kobo&#039;s svelte profile and light weight make it convenient for reading in some settings. In all, it&#039;s an attractive new entry in the e-book sweepstakes.</itunes:subtitle>
		<itunes:summary>The Kobo Reader, (http://www.koboereader.com/) at $150, costs less than the Kindle (http://amazon.com/kindle) 6-inch and the nook (http://nook.com), and does less, too. But the Kobo&#039;s svelte profile and light weight make it convenient for reading in some settings. In all, it&#039;s an attractive new entry in the e-book sweepstakes. All three of these e-ink readers have advantages over the iPad (http://apple.com/ipad), which I find I&#039;m using less and less for reading books.</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>12:21</itunes:duration>
	</item>
		<item>
		<title>TRE 27 Meet Alex</title>
		<link>http://thereadingedge.com/2010/05/05/tre-27-meet-alex/</link>
		<comments>http://thereadingedge.com/2010/05/05/tre-27-meet-alex/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:06:18 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[Alex]]></category>
		<category><![CDATA[eReader]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[nook]]></category>
		<category><![CDATA[Product Demo]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Spring Design]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=328</guid>
		<description><![CDATA[My take on Spring Design&#8217;s Alex e-reader, recorded in Cambridge, Mass., on May 4, 2010.  With comparison&#8217;s to the Barnes &#38; Noble nook and Amazon&#8217;s Kindle. One thing I did not mention in this video is that the nook is running the new 1.3 operating software, which added web browsing and other features. Click here [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="318" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://blip.tv/play/82GB295XAA" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="318" src="http://blip.tv/play/82GB295XAA" allowfullscreen="true"></embed></object></p>
<p>My take on Spring Design&#8217;s <a href="https://www.springdesign.com/us/index.action" target="_blank">Alex</a> e-reader, recorded in Cambridge, Mass., on May 4, 2010.  With comparison&#8217;s to the Barnes &amp; Noble <a href="http://www.barnesandnoble.com/nook/" target="_blank">nook</a> and Amazon&#8217;s <a href="http://amzn.to/8QZHrV" target="_blank">Kindle</a>.</p>
<p>One thing I did not mention in this video is that the nook is running the new <a href="http://bookclubs.barnesandnoble.com/t5/Unbound-NOOK-and-BN-eReader-Blog/New-to-NOOK-Version-1-3-Available-Now/ba-p/513027" target="_blank">1.3 operating software</a>, which added web browsing and other features.</p>
<p><a href="http://blip.tv/file/get/LenEdgerly-TRE27ALookAtAlex615.m4v" target="_blank">Click here to download this episode.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/05/05/tre-27-meet-alex/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://blip.tv/file/get/LenEdgerly-TRE27ALookAtAlex615.m4v" length="97796429" type="video/x-m4v" />
			<itunes:keywords>Alex,Kindle,nook,Spring Design</itunes:keywords>
		<itunes:subtitle>My take on Spring Design&#039;s Alex e-reader, recorded in Cambridge, Mass., on May 4, 2010.  With comparison&#039;s to the Barnes &amp; Noble nook and Amazon&#039;s Kindle. - One thing I did not mention in this video is that the nook is running the new 1.</itunes:subtitle>
		<itunes:summary>My take on Spring Design&#039;s Alex (https://www.springdesign.com/us/index.action) e-reader, recorded in Cambridge, Mass., on May 4, 2010.  With comparison&#039;s to the Barnes &amp; Noble nook (http://www.barnesandnoble.com/nook/) and Amazon&#039;s Kindle (http://amzn.to/8QZHrV).

One thing I did not mention in this video is that the nook is running the new 1.3 operating software (http://bookclubs.barnesandnoble.com/t5/Unbound-NOOK-and-BN-eReader-Blog/New-to-NOOK-Version-1-3-Available-Now/ba-p/513027), which added web browsing and other features.

Click here to download this episode. (http://blip.tv/file/get/LenEdgerly-TRE27ALookAtAlex615.m4v)</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
	</item>
		<item>
		<title>TRE 26 Unboxing the Alex</title>
		<link>http://thereadingedge.com/2010/04/29/tre-26-unboxing-the-alex/</link>
		<comments>http://thereadingedge.com/2010/04/29/tre-26-unboxing-the-alex/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 12:16:34 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[eReader]]></category>
		<category><![CDATA[unboxing]]></category>
		<category><![CDATA[Alex]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[nook]]></category>
		<category><![CDATA[Spring Design]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=315</guid>
		<description><![CDATA[Unboxing an Alex by Spring Design and comparing its size factor with a nook, a Kindle, and an iPad. Plus: a fire alarm.]]></description>
			<content:encoded><![CDATA[
<p>Unboxing an Alex by Spring  Design and comparing its size factor with a nook, a Kindle, and an iPad.  Plus: a fire alarm.</p>
]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/04/29/tre-26-unboxing-the-alex/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://blip.tv/file/get/LenEdgerly-TRE26UnboxingTheAlex856.m4v" length="58126669" type="video/x-m4v" />
			<itunes:keywords>Alex, Spring Design, Kindle, nook, unboxing</itunes:keywords>
		<itunes:subtitle>Unboxing an Alex by Spring  Design and comparing its size factor with a nook, a Kindle, and an iPad.  Plus: a fire alarm.</itunes:subtitle>
		<itunes:summary>Unboxing an Alex by Spring  Design and comparing its size factor with a nook, a Kindle, and an iPad.  Plus: a fire alarm.</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
	</item>
		<item>
		<title>TRE 17 Jim Jones &amp; The Edge</title>
		<link>http://thereadingedge.com/2010/03/29/tre-17-jim-jones-the-edge/</link>
		<comments>http://thereadingedge.com/2010/03/29/tre-17-jim-jones-the-edge/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 00:23:39 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[eReader]]></category>
		<category><![CDATA[eDGe]]></category>
		<category><![CDATA[Entourage]]></category>
		<category><![CDATA[Jim Jones]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[University of Nebraska]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=229</guid>
		<description><![CDATA[Jim Jones, an associate professor of management at the University of Nebraska at Omaha, has been trying out the dual-screen eDGe by Entourage since his arrived among the first units shipped in February.  From his vantage point in a higher-ed classroom, Jim has been trying out the eDGe to see how suitable it may be as a teaching tool for undergraduate and graduate students.

Jim discussed his ideas about Kindle use in classrooms in October, 2009, in this episode of The Kindle Chronicles.]]></description>
			<content:encoded><![CDATA[<p><a href="http://thereadingedge.com/wp-content/uploads/2010/03/Jim-Jones-Photo1.jpg"><img class="alignleft size-full wp-image-232" title="Jim Jones Photo" src="http://thereadingedge.com/wp-content/uploads/2010/03/Jim-Jones-Photo1.jpg" alt="" width="270" height="270" /></a>Jim Jones, an associate professor of management at the <a href="http://www.unomaha.edu/" target="_blank">University of Nebraska at Omaha</a>, has been trying out the dual-screen <a href="http://www.entourageedge.com/devices/entourage-edge.html" target="_blank">eDGe</a> by Entourage since his arrived among the first units shipped in February.  From his vantage point in a higher-ed classroom, Jim has been trying out the eDGe to see how suitable it may be as a teaching tool for undergraduate and graduate students.</p>
<p>Jim discussed his ideas about Kindle use in classrooms in October, 2009, in <a href="http://www.thekindlechronicles.com/2009/10/23/tkc-66-jim-jones/" target="_blank">this episode</a> of The Kindle Chronicles.</p>
<p><a href="http://media.libsyn.com/media/thereadingedge/TRE_17_Jim_Jones.mp3" target="_blank">Click here to download this episode.</a></p>

]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/03/29/tre-17-jim-jones-the-edge/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://media.libsyn.com/media/thereadingedge/TRE_17_Jim_Jones.mp3" length="40098583" type="audio/mpeg" />
			<itunes:keywords>Entourage, eDGe, Jim Jones, University of Nebraska, Kindle</itunes:keywords>
		<itunes:subtitle>Jim Jones, an associate professor of management at the University of Nebraska at Omaha, has been trying out the dual-screen eDGe by Entourage since his arrived among the first units shipped in February.  From his vantage point in a higher-ed classroom,</itunes:subtitle>
		<itunes:summary>(http://thereadingedge.com/wp-content/uploads/2010/03/Jim-Jones-Photo1.jpg)Jim Jones, an associate professor of management at the University of Nebraska at Omaha (http://www.unomaha.edu/), has been trying out the dual-screen eDGe (http://www.entourageedge.com/devices/entourage-edge.html) by Entourage since his arrived among the first units shipped in February.  From his vantage point in a higher-ed classroom, Jim has been trying out the eDGe to see how suitable it may be as a teaching tool for undergraduate and graduate students.

Jim discussed his ideas about Kindle use in classrooms in October, 2009, in this episode (http://www.thekindlechronicles.com/2009/10/23/tkc-66-jim-jones/) of The Kindle Chronicles.

Click here to download this episode. (http://media.libsyn.com/media/thereadingedge/TRE_17_Jim_Jones.mp3)</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>33:22</itunes:duration>
	</item>
		<item>
		<title>TRE 13 Douglas Rushkoff</title>
		<link>http://thereadingedge.com/2010/03/12/tre-13-douglas-rushkoff/</link>
		<comments>http://thereadingedge.com/2010/03/12/tre-13-douglas-rushkoff/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 06:55:39 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[eReader]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Douglas Rushkoff]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=189</guid>
		<description><![CDATA[Douglas Rushkoff, author of Life, Inc.: How the World Became A Corporation And How To Take It Back (Hardcover, Kindle), was a featured speaker today at South by Southwest Interactive. His topic was "Program or Be Programmed: Ten Commands for a Digital Age."

After signing his books (including the staged "signing" of the copy I'd downloaded to my Kindle, in photo at right), Doug agreed to do an interview for the podcast while I drove him to the airport for his flight home to New York. This gave me a chance to hear his views about the role of eBooks in the long sweep of history that he is considering these days in his critique of Internet culture and the corporatization of life in general.

Despite his weighty obsessions and somber views, Douglas Rushkoff in person is full of life and wit.  He described his preparation for an appearance in July, 2009, on the Colbert Report interview hot seat, and I've included the audio of that encounter at the end of the podcast. Click here for the video.]]></description>
			<content:encoded><![CDATA[<p><a href="http://thereadingedge.com/wp-content/uploads/2010/03/Rushkoff-photo.jpg"><img class="alignright size-full wp-image-190" title="Rushkoff photo" src="http://thereadingedge.com/wp-content/uploads/2010/03/Rushkoff-photo.jpg" alt="" width="280" height="242" /></a><a href="http://rushkoff.com/" target="_blank">Douglas Rushkoff</a>, author of <em>Life, Inc.: How the World Became A Corporation And How To Take It Back</em> (<a href="http://bit.ly/9EP3m8" target="_blank">Hardcover</a>, <a href="http://www.amazon.com/Life-Inc-World-Became-Corporation/dp/1400066891/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1268461053&amp;sr=8-1-catcorr" target="_blank">Kindle</a>), was a featured speaker today at<a href="http://sxsw.com/interactive" target="_blank"> South by Southwest Interactive</a>. His topic was &#8220;Program or Be Programmed: Ten Commands for a Digital Age.&#8221;</p>
<p>After signing his books (including the staged &#8220;signing&#8221; of the copy I&#8217;d downloaded to my Kindle, in photo at right), Doug agreed to do an interview for the podcast while I drove him to the airport for his flight home to New York. This gave me a chance to hear his views about the role of eBooks in the long sweep of history that he is considering these days in his critique of Internet culture and the corporatization of life in general.</p>
<p>Despite his weighty obsessions and somber views, Douglas Rushkoff in person is full of life and wit.  He described his preparation for an appearance in July, 2009, on the Colbert Report interview hot seat, and I&#8217;ve included the audio of that encounter at the end of the podcast. <a href="http://rushkoff.com/2009/07/16/life-inc-dispatch-09-colbert-report/" target="_blank">Click here</a> for the video.</p>
<p><a href="http://media.libsyn.com/media/thereadingedge/TRE_13_Douglas_Rushkoff.mp3" target="_blank">Click here to download this episode.</a></p>

]]></content:encoded>
			<wfw:commentRss>http://thereadingedge.com/2010/03/12/tre-13-douglas-rushkoff/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
<enclosure url="http://media.libsyn.com/media/thereadingedge/TRE_13_Douglas_Rushkoff.mp3" length="44959155" type="audio/mpeg" />
			<itunes:keywords>Douglas Rushkoff, SXSW, eBooks</itunes:keywords>
		<itunes:subtitle>Douglas Rushkoff, author of Life, Inc.: How the World Became A Corporation And How To Take It Back (Hardcover, Kindle), was a featured speaker today at South by Southwest Interactive. His topic was &quot;Program or Be Programmed: Ten Commands for a Digital ...</itunes:subtitle>
		<itunes:summary>(http://thereadingedge.com/wp-content/uploads/2010/03/Rushkoff-photo.jpg)Douglas Rushkoff (http://rushkoff.com/), author of Life, Inc.: How the World Became A Corporation And How To Take It Back (Hardcover (http://bit.ly/9EP3m8), Kindle (http://www.amazon.com/Life-Inc-World-Became-Corporation/dp/1400066891/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1268461053&amp;sr=8-1-catcorr)), was a featured speaker today at South by Southwest Interactive (http://sxsw.com/interactive). His topic was &quot;Program or Be Programmed: Ten Commands for a Digital Age.&quot;

After signing his books (including the staged &quot;signing&quot; of the copy I&#039;d downloaded to my Kindle, in photo at right), Doug agreed to do an interview for the podcast while I drove him to the airport for his flight home to New York. This gave me a chance to hear his views about the role of eBooks in the long sweep of history that he is considering these days in his critique of Internet culture and the corporatization of life in general.

Despite his weighty obsessions and somber views, Douglas Rushkoff in person is full of life and wit.  He described his preparation for an appearance in July, 2009, on the Colbert Report interview hot seat, and I&#039;ve included the audio of that encounter at the end of the podcast. Click here (http://rushkoff.com/2009/07/16/life-inc-dispatch-09-colbert-report/) for the video.

Click here to download this episode. (http://media.libsyn.com/media/thereadingedge/TRE_13_Douglas_Rushkoff.mp3)</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>37:25</itunes:duration>
	</item>
		<item>
		<title>TRE 11 Seth Godin</title>
		<link>http://thereadingedge.com/2010/02/24/tre-11-seth-godin-2/</link>
		<comments>http://thereadingedge.com/2010/02/24/tre-11-seth-godin-2/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 22:21:39 +0000</pubDate>
		<dc:creator>len</dc:creator>
				<category><![CDATA[eReader]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Linchpin]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://thereadingedge.com/?p=155</guid>
		<description><![CDATA[I interviewed Seth Godin this morning via Skype.  He is the author of Linchpin: Are You Indispensable?, published last month for Kindle, nook, Sony Reader, and hardcover.  It&#8217;s a great read, and if you purchase it on Kindle by about March 1 you&#8217;ll receive a free personal addendum, Insubordinate, in which Seth describes several people [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thereadingedge.com/wp-content/uploads/2010/02/seth-godin1.jpg"><img class="alignleft size-full wp-image-156" title="seth-godin" src="http://thereadingedge.com/wp-content/uploads/2010/02/seth-godin1.jpg" alt="" width="280" height="385" /></a>I interviewed <a href="http://www.sethgodin.com/sg/" target="_blank">Seth Godin</a> this morning via Skype.  He is the author of <em>Linchpin: Are You Indispensable?, </em>published last month for <a href="http://www.amazon.com/Linchpin-ebook/dp/B00354Y9ZU/ref=tmm_kin_title_0?ie=UTF8&amp;m=AG56TWVU5XWC2" target="_blank">Kindle</a>, <a href="http://books.barnesandnoble.com/search/results.aspx?store=EBOOK&amp;WRD=seth+godin+linchpin&amp;box=seth%20godin%20linchpin&amp;pos=-1" target="_blank">nook</a>, <a href="http://ebookstore.sony.com/search?keyword=seth+godin+linchpin&amp;x=0&amp;y=0" target="_blank">Sony Reader</a>, and <a href="http://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591843162" target="_blank">hardcover</a>.  It&#8217;s a great read, and if you purchase it on Kindle by about March 1 you&#8217;ll receive a free personal addendum, <em>Insubordinate,</em> in which Seth describes several people who qualify as linchpins.  What&#8217;s a linchpin?  That&#8217;s someone who has found his or her true work, as an artist does, and is overcoming the resistance of the lizard brain to actually ship stuff that matters, because it&#8217;s original and given freely.</p>
<p>In the early going, my own lizard brain resisted with a couple of clever arguments (noted in <a href="http://www.lenedgerly.com/2010/02/21/seth-godin-and-the-way-forward/" target="_blank">this blog post</a>) to Seth&#8217;s exhortation, which will come as no surprise to him.  Lizard-like resistance is what a linchpin always faces and overcomes.</p>
<p>In addition to his new book, we talked about Seth&#8217;s critique of the traditional publishing industry and his vision of how Amazon, or someone, could remake the eBook platform into something much more compelling as a way for authors and readers to connect.</p>
<p>I prepared for our conversation by watching videos of Seth&#8217;s <a href="http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html" target="_blank">TED talk </a>in May, 2009, and <a href="http://toc.oreilly.com/2009/10/video-seth-godin-on-new-media.html" target="_blank">his presentation</a> at last year&#8217;s O&#8217;Reilly Tools of Change conference.</p>
<p><a href="http://www.sethgodin.com/sg/books.asp" target="_blank">Here is a complete list</a> of Seth&#8217;s previous books.</p>
<p><a href="http://media.libsyn.com/media/thereadingedge/TRE_11_Seth_Godin.mp3" target="_blank">Click here to download this episode.</a></p>

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			<itunes:keywords>Seth Godin, Kindle, Linchpin, iPad</itunes:keywords>
		<itunes:subtitle>I interviewed Seth Godin this morning via Skype.  He is the author of Linchpin: Are You Indispensable?, published last month for Kindle, nook, Sony Reader, and hardcover.  It&#039;s a great read, and if you purchase it on Kindle by about March 1 you&#039;ll rece...</itunes:subtitle>
		<itunes:summary>(http://thereadingedge.com/wp-content/uploads/2010/02/seth-godin1.jpg)I interviewed Seth Godin (http://www.sethgodin.com/sg/) this morning via Skype.  He is the author of Linchpin: Are You Indispensable?, published last month for Kindle (http://www.amazon.com/Linchpin-ebook/dp/B00354Y9ZU/ref=tmm_kin_title_0?ie=UTF8&amp;m=AG56TWVU5XWC2), nook (http://books.barnesandnoble.com/search/results.aspx?store=EBOOK&amp;WRD=seth+godin+linchpin&amp;box=seth%20godin%20linchpin&amp;pos=-1), Sony Reader (http://ebookstore.sony.com/search?keyword=seth+godin+linchpin&amp;x=0&amp;y=0), and hardcover (http://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591843162).  It&#039;s a great read, and if you purchase it on Kindle by about March 1 you&#039;ll receive a free personal addendum, Insubordinate, in which Seth describes several people who qualify as linchpins.  What&#039;s a linchpin?  That&#039;s someone who has found his or her true work, as an artist does, and is overcoming the resistance of the lizard brain to actually ship stuff that matters, because it&#039;s original and given freely.

In the early going, my own lizard brain resisted with a couple of clever arguments (noted in this blog post (http://www.lenedgerly.com/2010/02/21/seth-godin-and-the-way-forward/)) to Seth&#039;s exhortation, which will come as no surprise to him.  Lizard-like resistance is what a linchpin always faces and overcomes.

In addition to his new book, we talked about Seth&#039;s critique of the traditional publishing industry and his vision of how Amazon, or someone, could remake the eBook platform into something much more compelling as a way for authors and readers to connect.

I prepared for our conversation by watching videos of Seth&#039;s TED talk  (http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html)in May, 2009, and his presentation (http://toc.oreilly.com/2009/10/video-seth-godin-on-new-media.html) at last year&#039;s O&#039;Reilly Tools of Change conference.

Here is a complete list (http://www.sethgodin.com/sg/books.asp) of Seth&#039;s previous books.

Click here to download this episode. (http://media.libsyn.com/media/thereadingedge/TRE_11_Seth_Godin.mp3)</itunes:summary>
		<itunes:author>Len Edgerly</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>28:25</itunes:duration>
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