On March 13, 2010, during a break between sessions at South by Southwest Interactive, I interviewed Rusty Shelton, who is managing director of Phenix & Phenix, a 16-year-old literary publicity agency based in Austin.
His agency helps authors build relationships using print, radio, TV, and online. Their clients include everything from the Chicken Soup for the Soul books, to true crime, to Christian books.
If you have any interest in publishing your own work taking advantage of online tools, I think you’ll find Rusty’s advice valuable and though-provoking. In general, I found it intriguing to see into the fast-changing world of publishing through the eyes of a literary publicist who loves his job and clearly knows what he’s doing. Click here to follow Rusty on Twitter.