The Reading Edge Podcast » SXSW

TRE 21 Kat Meyer

len — Wed, 31 Mar 2010 05:21:14 +0000

Kat Meyer is the new community manager for O’Reilly Media‘s Tools of Change (TOC) conferences. Kat knows social media AND publishing.

You can follow her on Twitter here.

We talked about Digital Rights Management (DRM), Facebook, and her ideas for building on the success of the Tools of Change publishing conference.

Click here to download this episode.

TRE 20 Andrew Malkin

len — Wed, 31 Mar 2010 04:23:45 +0000

Andrew Malkin is Vice President – Book Content at zinio, a privately held company that calls itself the largest online newstand in the world, with more than 50,000 digital magazines and books and e-stores in 15 languages.

I interviewed Andrew on March 14, 2010, in Austin, Texas, during the South by Southwest Interactive conference.

His varied experiences in the publishing world give him deep background in an industry headed for massive change through initiatives like the ones zinio is championing.

You can get a taste for the rich magazine content zinio is offering by checking out their Read Green Initiative and signing up for a free one-year subscription. I tried the National Geographic, and it’s fantastic.

Click here to download this episode.

TRE 19 Russell Reeder

len — Tue, 30 Mar 2010 19:38:40 +0000

Russell P. Reeder is president and CEO of LibreDigital, a key player in the digital publishing world. Based in Austin, Texas, LibreDigital helps publishers get closer to their digital reading consumers, whether that’s through Amazon or directly with LibreDigital’s own marketing, distribution, and fulfillment tools.

I recorded this interview on March 14, 2010, in Austin, Texas, during South by Southwest Interactive, at a reception for digital publishing types sponsored in part by LibreDigital.

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TRE 16 Rusty Shelton

len — Tue, 23 Mar 2010 23:17:20 +0000

On March 13, 2010, during a break between sessions at South by Southwest Interactive, I interviewed Rusty Shelton, who is managing director of Phenix & Phenix, a 16-year-old literary publicity agency based in Austin.

His agency helps authors build relationships using print, radio, TV, and online. Their clients include everything from the Chicken Soup for the Soul books, to true crime, to Christian books.

If you have any interest in publishing your own work taking advantage of online tools, I think you’ll find Rusty’s advice valuable and though-provoking. In general, I found it intriguing to see into the fast-changing world of publishing through the eyes of a literary publicist who loves his job and clearly knows what he’s doing. Click here to follow Rusty on Twitter.

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TRE 14 Bill Jensen (formerly known as TRE 12)

len — Sun, 14 Mar 2010 05:28:01 +0000

Bill Jensen, Director of New Media at Village Voice Media Holdings, was a panelist today at South By Southwest. The topic of the session, “iPad: New Opportunities for Content Creators,” drew an overflow crowd to the Radisson Hotel 21 days before the iPad will be available in Apple stores and for delivery of pre-orders.

Jensen gave a fairly confident assessment of the digital future for his company’s string of 17 alternative weekly publications, including the mothership, The Village Voice, as well as Denver’s own Westword.

He described why the iPad is generating such interest among publishers like himself. I left the session convinced that the hype about this device is not a mirage. Time will tell, and pretty soon. Meanwhile, geeks at SXSW aren’t the only ones suffering from iPad Distortion Syndrome. Click here for video of Stephen Colbert’s Grammy’s gambit that got one into his hands, briefly.

Click here to download this episode.