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TRE 15 Katherine Tasheff

Sunday, March 21st, 2010

On March 13, 2010, Katherine Tasheff was a panelist at one of the most buzz-worthy sessions of South by Southwest Interactive, titled “iPad: New Opportunities for Content Creators.” She is executive director, digital media and marketing at Hyperion.

I interviewed Katherine immediately after the panel, and we discussed many topics related to eBooks, including pricing, Hyperion’s enlightened belief that “windowing” eBook titles for delayed release does not make sense, and what the iPad may make possible for publishers.

It’s refreshing to find someone as tuned into the digital world as Katherine is, working within an established publishing house. Bravo, Hyperion!

Click here to download this episode.